Mandala Airlines commenced services to the Archipelago in 1969 at a time when Indonesia was re-building an economy devastated by political and economic problems. Mandala, owned by the Army (Kostrad), was in the 1990’s recognized as one of Indonesia’s best airlines and was the market leader on many routes.
Following de-regulation of the aviation Industry in 2002, Mandala as a legacy carrier, was slow to react to the new environment, and could not compete with the new start up airlines.
Despite the changing market, in 2002 Mandala Airlines won The Most Potential Brand in Airlines Service in the INDONESIA BEST BRAND AWARDS. The airline was sold to Cardig International in April 2006 who in turn sold 49% to Indigo Partners. Both Investors recognized the huge potential of Indonesia’s growing market and the requirement for a well run modern generation airline.
1. Cardig International specializes in JV companies focused on the aviation sector i.e. airport services, integrated logistic solutions, in-flight catering, cargo airlines, international courier, passengers airlines and currently has investments in 10 companies.
The key companies that support the Indonesian aviation sector are JAS Airport Services (in partnership with Singapore Airport Terminal Services – SATS) and JAS Aero Engineering (in partnership with Singapore Airlines Engineering Company – SIAEC).
2. Indigo Partners specialize in Airline and Transport sector investments and has a stake in Spirit Airlines (USA), Wizz (Europe), Tiger (Singapore), Abnanova Airlines (Russia) and, Mandala Airlines (Indonesia).
The acquisition of Mandala by specialist investors heralded a period of significant change commencing with the rebranding of the airline and the addition of two Airbus A320 to the fleet.
In 2007 an experienced international management team was recruited with the mandate to aggressively transform the airline into an efficient, safe, reliable, modern generation company to provide added-value for the customers. The strategic goal is to grow Mandala Airlines into one of the leading airlines in Indonesia and the region.
Mandala currently operates an extensive network across Indonesia utilising a single fleet of modern Airbus A320s and A319s. With 30 aircraft on order, Mandala will grow at a rate of 25% per year. Supported by experienced and professional employees, and the clear vision and commitment of the Shareholders and management, Mandala Airlines is positioned ready to set new benchmarks for safety and customer service in Indonesia.
Mandala is customer centric airlines that provide on-time, reliable service at competitive rates for the smart corporate and leisure traveler.
The Airbus A320 was selected due to:
1. Performance flexibility
2. More spacious cabin and a longer range
3. More comfort for passengers
4. Fuel efficiency
5. Technologically advanced